GET IN THE GAME!
Posted: 12/09/2010 - 14:12
By Bryan Blaise, Fleishman-Hillard
The world watched earlier this year as the United States lost its bid for the 2016 Olympics – and the opportunity for a historic
economic boost – to Brazil. Businesses and influential leaders across Chicago and the nation had thrown their resources behind the promise of increased tourism and commerce that comes with such a powerful international spotlight. Victory was not completely lost—however. The U.S. will be hosting thousands of athletes, and millions in economic revenue, as part of Gay Games 2014.
The Gay Games, managed by the Federation of Gay Games (FGG), is the world’s largest sporting and cultural event for the LGBT community and one of the world’s largest amateur athletic events. Besides being a catalyst to strengthen relationships in the host community, the Gay Games is also a powerful economic engine – historically, more than 12,000 athletes participate in the event and tens of thousands more attend as spectators. In 2006, the Gay Games were held in Chicago. In 2010, the Games will be held in Cologne, Germany, and in 2014, the Gay Games will be held in... wait for it... Cleveland and Akron, Ohio!
Read on in our June/July 2010 issue.
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