Cancun Hosts Leading LGBT Marketing Event
Posted: 02/21/2012 - 12:09
Cancun is Mexico`s most popular tourism destination with the LGBT market
The International Expo & Business LBGT announces today that the leading Latin American marketing event targeting the LGBT (Lesbian, Gay, Bisexual and Transgender) market is to take place September 6 - 9, 2012 in Cancun, Mexico.
Mr. Ruben Sandoval, President of the International Expo & Business LGBT, said that he was delighted to bring this industry-leading marketing event to the city of Cancun.
"The International Expo & Business LGBT has established itself as the leading event focused on LGBT marketing development in Latin America," Mr. Sandoval said. "Last year we exceeded initial expectations in our first event in Puerto Vallarta. Now in Cancun, our sponsors, exhibitors and delegates will benefit from several new enhancements in our program."
Mr. Sandoval also announced a Business-to-Consumer expo event that will take place on the last day of the trade show. "All our participants are focused on getting the best blend of LGBT market education and business development in place, so it is a logical extension of that concept to open our event to the public on our final day. We expect large numbers of the Cancun LGBT community will join us at the Expo in September."
Mr. Sandoval was also pleased to announce several sponsors of the Expo.
"The Cancun Convention and Visitors Bureau (Cancun CVB) is our official partner, the Hyatt Regency is our host hotel and the world's leading LGBT marketing agency - Out Now Global - is our Premier Sponsor," Mr. Sandoval said.
Mr. Jorge Tellez, Promotion Director at Cancun CVB, said his organization was delighted to be selected as the host city for this year's International Business and Expo LGBT. "Cancun is Mexico's most popular tourism destination with the LGBT market, and we make every effort to improve and enhance our products and services to this very important market," Mr. Tellez said. "We will be working with all delegates, exhibitors, sponsors and LGBT visitors to ensure this is a valuable and worthwhile experience to all event attendees."
CEO of Out Now Global, Ian Johnson, said his agency was delighted to support the event. "In 2012, Out Now celebrates 20 years of defining the 'next level' in LGBT marketing, and we are most honored to be the Premier Sponsor of this important LGBT marketing event in the Latin American region," Johnson said. "We greatly respect the commitment and care taken by the organizers and are confident that this event will represent a new benchmark in the ongoing development of LGBT marketing right across the Latin American region."
Out Now will present the latest findings for the Latin America region from the world's largest LGBT market research program - the 'Out Now Global LGBT2020 Study.'
The 2nd Annual International Business & Expo LGBT is being held at the "Cancun Center,” Cancun's Convention Center from September 6 to 9, 2012.
This event enjoys significant corporate support from presenters, exhibitors and sponsors including Out Now, International Gay and Lesbian Travel Association, Tourism Secretary of Mexico City, Las Vegas Convention and Visitors Bureau, Miami Convention and Visitors Bureau, Greater Fort Lauderdale Gay and Lesbian Chamber of Commerce, American Airlines, Viajes Pacifico, Gay Tours Mexico, GayFriendly Travel, as well as mainstream and gay and lesbian business from Mexico and across the Latin America region.
Details of the event can be found online at www.MexicoExpoLGBT.com and http://www.facebook.com/expo.business.lgbt
Mexico is home to almost 5 million gays and lesbians, who last year earned a total of $67 billion in pre-tax income (Source: '2011 Out Now Global LGBT2020 Study').
The objective of the International Expo & Business LGBT in Cancun is to serve as a business platform for buyers and sellers who drive national and international products and services to the LGBT community.
Among the industry professionals are service providers such as airlines, hotels, restaurants, cruise ships, car rental agencies, travel operators, travel agents and tourism boards, CVBs, and leading companies currently serving the global LGBT community, as well as companies interested in leveraging the business opportunities of the LGBT market.
This important event will be host business exchanges with the opportunity of having 24 appointments over two days between buyers and sellers nationally and internationally to discuss sale and trade opportunities.
In addition, during this conference there will be seminars for those interested in learning about the tastes and buying tendencies of the LGBT community and new market trends.
Out Now Global undertakes the world's largest LGBT market research program - the 'Out Now Global LGBT Study' is currently underway in eleven languages across 25 countries, including seven in the Latin America region (Argentina, Brazil, Chile, Ecuador, Mexico, Peru, Uruguay). Data from Brazil, Uruguay, Mexico and Argentina is to be presented by Out Now during the Expo in Cancun. http://www.LGBT2020.com
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