The Melting Pot Restaurants Targets The Gay Community For Franchise Recruitment
Posted: 03/21/2011 - 16:11
The popular dining franchise has launched a marketing initiative to recruit more Gay/Lesbian franchisees
The concept of “The Melting Pot” originated in American literature during the 19th century as hordes of immigrants from many different countries immigrated to the United States. America’s own melting pot of diverse cultures and national origins are slowly including the gay and lesbian community as a part of that blend.
In the spirit of that concept, The Melting Pot Restaurants Inc. has recently reached out to include the gay and lesbian community as an integral part of their franchise sales initiative. As a sponsor of GayFranchise.com, The Melting Pot opens their doors to embrace the incredible opportunity of connecting with the LGBT business community.
Director of Franchise Development, Dan Stone explains why The Melting Pot Restaurants Inc. has taken the initiative to market their opportunity directly towards the gay community. He states, “We recognize the importance of diversity within our franchise organization and we are taking certain steps to increase the diversity amongst our prospects. We also recognize that the gay community/demographic embody many of the attributes that we look for in a melting pot franchise prospects, from personality, business experience, finances, marketing savvy, as well as the entrepreneurial spirit.”
“Our name, “The Melting Pot,” does as good job explaining our brand because we bring people together from all walks of life – our appeal is very broad with all age groups and backgrounds enjoying our interactive dining experience.” Said Stone.
The Melting Pot Restaurant concept is appealing to the gay community for a number of reasons; it is a fun dining destination, and is perfect for romantic outings as well as for large group functions. One of the more unique assets of this eatery is that each restaurant includes a “Lovers Lane” for more intimate and private dining experiences.
“The Melting Pot is a firm believer in finding the best employee or franchisee for our system, regardless of race, gender or sexual orientation. However, we want to do a better job at marketing and promoting our franchise opportunity in non-traditional franchise recruiting outlets,” stated Stone.
As one of The Wall Street Journals top 25 franchise performers, The Melting Pot Restaurants Inc. distinguishes themselves from other opportunities for a variety of reasons. In particular potential franchisees will find that the business attracts people from all professional backgrounds, has limited competition and requires no culinary expertise.
As an out-franchisee of The Melting Pot, Renee Torres currently owns 2 restaurants; one in Providence, R.I and the other in Boston Mass. Renee began her tenure at the restaurant as a waitress while she was doing biomedical research at The National Institute of Health. She was in the process of interviewing for medical school, but needed a second job. “ I believe what I loved about the franchise was how they promote from within. The majority of early franchisees were all employees like me that started in one position and worked their way up."
In terms of "coming out at work" while being employed at The Melting Pot, Renee felt no pressure. “The staff I worked with just assumed it and it didn’t matter either way if I was or was not. It was a very refreshing experience!” states Torres.
Renee’s experience as a franchise owner of The Melting Pot is an encouraging one at best. She reveals that the corporate office and fellow franchisees have always been welcoming and supportive. By identifying as a gay-owned business and advertising directly in LGBT publications, she indicates that she has developed a strong following within the gay community.
For more information about becoming a franchise owner of The Melting Pot Inc., visit www.gayfranchise.com and find them under Restaurant opportunities.
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